Web Site Conversion

Web Site Conversion: Traffic that turns into customers

Just getting people to land on your web site is not enough. Your web site needs to convey a clear purpose, and persuade your visitors to follow through with that purpose. This is what our Web Site Conversion solution does for you.

What does your visitor need to know to convert to your customer? We help deconstruct the answer to that question by analyzing your visitor's behavior while they are on your web site.

Imagine yourself in the place of your customer at your web site. Do you speak to your visitor using the words they expect to see displayed on your web site? Are your product pictures clear and fast loading? Do you provide enough information for a visitor to feel safe and comfortable in making a purchase from your web site?

These questions are just the tip of the iceberg, but are vital considerations when persuading visitors to buy from your web site.

What searchers want

Understanding what brought visitors to your website, the "need behind the query" gives you the power to persuade them to become customers.

WI Works, Inc works with you to identify what queries visitors used to arrive at your site, what they really wanted when they arrived at your site, and how we can optimize your page content to lead more of them to purchase from your web site.

This is a vital part of your internet marketing program. Without visitor web site conversion, all of your other internet marketing efforts are wasted.

Visitors fall into 3 general types that we optimize your site content for:

  1. Navigational - wants a specific page on your site
  2. Informational - a visitor at the pre-buy stage. can be the sweet spot for persuading more to become buyers
  3. Transactional - a visitor with credit card in hand, ready to buy. We help you to get more visitors to this stage.

 

Search behavior is the
driving force behind everything we do.

Let's spend some time together to create a web site conversion strategy for you.

Send us a request for proposal today.